This is the advertisement for Ben Howard's album Every Kingdom that was released a few months ago. Ben howard, as an artist, is similar to Ed Sheeran. He is also a part of the 'indie' music genre and the nature of his music tends to be very mellow, soft songs predominantly with an acoustic guitar as the main instrument. Ben Howard's niche audience are also similar to Ed Sheeran's, in the age range of about 16 - 25 years old and aims to appeal at this age group. The colours appeal to a mixed sex audience and connote that his music is a calming and idyllic. The font sizes get smaller further down the poster and I believe this is effective and reads well. Despite the fact that this poster does not show the artists face, this does not disadvantage it in any way, because the people that listen to indie style of music typically are quite a loyal audience who can identify an artist by their signature font or name alone, and would recognise that this is ben howard. Even though the album is not out and this is promoting it, they have probably seen the cover on the internet in ways such as seeing it on Twitter, YouTube, or iTunes and other networking and internet sites. Another way that this is effective is because the genre of his music isn't one that is image and appearance obsessed compared to pop, for example. The audience aren't bothered about the latest clothes that Ben Howard is wearing or anything like that, and that is why I believe this poster is very effective for its genre and style of music.
As this is an album poster, the exact same photo and font that is on the album is on this poster.
We have not done this on our existing cover and would be something to consider when we draft the next version. We also should take into account out genre and audience and ensure that everything in the poster appeals to them and they are able to recognise who the artist is.
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