Editing | Incorporating Lyric Videos

EDITING



Something that is becoming more and more common is artists releasing lyric videos along with their actual music videos. Although these don't appear on television and music channels, they are put up on YouTube. Often, people watch music videos on the internet now anyway, and with these lyric videos gaining millions of views, they are clearly a successful way of people listening to their music. As well as this, people can also learn all the lyrics to the song they like.

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We noticed that these lyric videos related to the song and artist in terms of the lyrics, nature of the song, and if the artist has any particular trade mark fonts etc. 

For example, Taylor Swift's We Are Never Ever Getting Back Together, is quite a childish song in terms of the lyrics and is intentionally like this so it is catchy and infectious! Taylor is also associated with being a young, innocent character and therefore her lyric video is fitting with this. As this song is clearly a girl singing about a boy, and her fan base is mainly girls, it enables the lyric video to use feminine colours and little features such as a sun, stage and the 'girly diary.' 

Opposite to this is One Direction's That's What Makes You Beautiful. One direction has a massive audience, and although they are mainly girls, they are still a boy band and therefore wouldn't have a very feminine lyric video! The use of gender neutral colours like red black and yellow,  fits the mixed sex audience. It is a way of the band maintaining their young image with the use of notepad paper, 'doodle' drawings. They also have their logo constantly in the corner as a way of enforcing them as a 'brand'. 

Pink's  lyric video for Try is altered to fit her song and overall image as an artist. Pink is quite a pop-rock artist, and has a mixed sex fan base. This song in particular is particularly meaningful and slow, therefore her lyric video uses a dark colour palette which is gender neutral, the use of dark colours fits in with the emotion of the song. 

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After analysing this, it influenced the way we created our lyric section of the music video. 

 As previously said, one of the reasons people enjoy watching these is due to the lyrics on screen. As our video is a very literal video, and the lyrics are very meaningful in general and with relation to the music video and we want to reinforce this by including these lyrics. 

We decided to have the lyrics in a simple black colour, and use varying different fonts. This makes it look more interesting than just sticking to one font. 

Ed Sheeran is associated with very basic colours in his CD covers and they look very illustrated,and has almost become a trade mark for him. We conveyed this with the stick couple, as this looks hand drawn. 

To make this work when putting it into the video, so the words appeared one by one as they were being said, using Pic Monkey, we had to create lots of different images as we would expect them to appear on screen, like this; 

'Thats why you..."

"Thats why you and.."

This took quite a long time to do, but it was worth it and I think it works very well in the overall music video, as it is quite coherent with our music video. This is because of Ed Sheeran being associated with this art work, and also in our video we have the 'I love you' doodle that is used throughout, which is another reason that makes it 'flow' better as a video.