Digipak

A digipak consists of a book style paperboard / card called a 'gatefold'. They hold the artists 

CD (and sometimes DVD) inside. 

Conventions of digipaks include; various shots of the artist which tend to all be from the same photo shoot so it looks very slick and 'flows' as it is opened. Similarly to this,  they also fit to one colour scheme to, again, to be in keeping with the package as a whole. Artists these days tend to have a theme that fits with them, for example, Katy Perry focusses on a candy theme, this means fonts that are fitting with this, light pastel colours and images that fit accordingly. One thing to note is that these Digipaks that have been analysed are for artists of the pop genre. The general idea of digipaks as a whole can be gathered by looking at these, however I will apply conventions of more indie genre artwork to these to make sure it fits more with our artist.


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Ed Sheeran's EP art work for his current singles all seem to have a theme which is different to what would be expected of the pop artwork I just looked at, and instead follow the conventions of what would be expected from an indie musical artist. 

From this, we can get an idea of what to include in our digipak which is essentially the album artwork. Something that is apparent is the use of a photo of an object, rather than the use of the artists face. They are usually relevant to the song and are perhaps one specific lyric or a feature of whats happened in the music video. For example, the 'Drunk' image has a paw print in it, which is relevant due to the cat which plays a massive part in the video.

They are also simplistic with a rustic looking font, which Ed constantly uses.

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Our Digipak - First Attempt.

After looking at these artworks of Ed Sheeran, we attempted to create something similar without directly copying.

The image that we used, we want to use because it is relevant to our video, and the outdoor scences we have planned.
The fact that it is taken with reference to the video
is in keeping with Ed's conventions of symbolic images.
The back cover is consistent with the front, as it is the same image but from a different angle. I believe this makes it look professional and interesting.
The font also has a sketchy element about it which is similar to Ed's font.