Conventions Of An Indie Music Video

After analysing selected music videos in the 'indie' genre, and due to my interest in the genre anyway, I have become aware of the conventions of these music videos.

• A character, often the main singer, is established, and as the audience we are able to gather their emotion and relationship with a specific person through the lyrics and tempo of the song playing. 
• The music video is narrative and tells a story based on the main talent/singer in the video.
• As the music video goes on, the day progresses and usually finishes in the evening, and the 'story' has come to some sort of ending and conclusion. 
• I have noticed that in some videos, evidence of instruments being played isnt always present in music videos as this perhaps breaks away from the narrative element of the videos. However, seeing as playing the guitar for example, is a common interest associated with the 'indie' genre, it wouldn't be breaking conventions to include this. Similar to this, the singer is almost always lip-syncing along to the words at some point. 
• There aren't usually any fancy special effects or fancy editing techniques used. I know I am possibly contradicting myself here as in the Ed Sheeran video there is a talking, alcohol-drinking cat, but it is still obviously fake in some parts and is what gives it it's charm. They aren't trying to break boundaries or show off in terms of how much money they can spend when making a video. They seem to be quite 'normal' and 'down to earth'.