Our Target Audience | Indie Music

S : The target audience of this genre tend to be in the middle class socio-economic group. They are often students studying at university, or still in education at college or sixth form.
A : taking into account the fact they are students, the age group would be around 16-25 years.
G : Ed Sheeran's music is targeted to both males and females, and so is the indie music genre as a whole.
E : The ethnicity of the artists is generally white caucasian, and therefore the target audience is also mainly this ethnicity.
L : The lifestyle associated with the indie genre is that either male or females who tend to be quite passionate about the music the listen to, perhaps being musical themselves, playing the acoustic guitar tends to be the most popular. They have a large circle of friends, and keep in contact with both them and keep up to date with their bands through social networking and media.