Friday, 29 June 2012

Tropes of Music Videos.


Meme: An idea, cultural idea that can spread, mutate, evolve, become extinct, or so popular it becomes a...

Trope: A fixed meme that everyone uses



The fixed memes of certain music genres are quite obviously represented in their music videos.
An example of this is in the 'Rap' genre. To investigate this, we watched Still Dre by Dr.Dre & Snoop Dogg. Tropes that were evident include;

  • Swearing
  • 'Flashy' cars
  • Lots of girls, objectifying the women. The camera focussed more on their scantily dressed bodies rather than their overall appearance.
  • The location looks run down and is a typically 'ghetto' area, surrounded by large entourages of people. 
  • There are movements they seem to do that sync in with the beat of the music, such as nodding their head with the music. 
  • There is a transition to a party setting at night surrounded by lots of people. The music seems to intensify at this point and gives the indication of a general party atmosphere.
  • One of the most noticeable tropes is that the majority of people are black, as they tend to typically  perform rap. 
                                                       ___________________________


A genre that is notably different to rap that also conveys tropes in their music videos is the 'Indie' genre. This is the genre I want to use when creating my text. 
Tropes of this include; 
  • Artistic qualities to the video.
  • They are slightly unpredictable and unconventional.
  • The people performing the music are fairly smartly dressed.
  • There is no sexism and no objectifying women.
  • Non- aggressive 
  • Swearing is a rarity 

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