Music videos over time

One of the possibilities I could venture into is to create a music video,  therefore investigating into current music videos is important. Two videos were selected, one from 1962 and one created in 2011, and some significant similarities and differences can be identified.

Tell Him by The Exciters;
There are no specific choreographed dance movements, however there are some synchronized movements, instead of the singers just statically standing there. The camera work includes close ups of the people who are singing at the time, these cuts and close ups vary what the viewer watch.
There is also tracking shot following the singer at one stage which is an interesting form of camera work. The singers maintain eye contact with the audience and sing into the camera, making it more direct and engaging. There is no microphones used or other musical equipment present, hinting that this is a pre recorded and they are lip syncing.

What Makes You Beautiful by One Direction;
Comparing this video to the previous, it is evident that the quality and budget has significantly increased and improved. This music video appears to be in a much more expensive location and assumingly they hired out the location completely. They also have hired other actors to be included into the video, which adds a small narrative aspect to the video which is more interesting and common recently.
The cuts are much more fast paced and other techniques such as fades are used and the camera work is a lot more mobile. Looking into the camera to engage with the audience has remained the same.

Overall significant growth in the music video industry can be seen. apperance seems to be alot more important, this can be said for location too, as many more music videos these days are competing against each other compared to that of the 'tell him' video.